The city is already moving
Everyday taxis pass offices, schools, retail districts, nightlife zones, and commuter routes that static signs cannot follow.
About Spotlytecity movement, measured.
Spotlyte is building a mobile digital signage network for Lagos and other fast-moving cities, giving brands a way to place campaigns on the road and prove what happened while they ran.
Built where outdoor media, fleet operations, and live software meet.
34
Active screens
230
Coverage zones
3
Cities planned
Why we started
Outdoor advertising needed a live operating layer.
Spotlyte was created to give brands the city-scale presence of outdoor advertising with the responsiveness, visibility, and accountability modern teams expect from digital campaigns.
Screens make it flexible
Digital taxi-top displays make campaigns easier to schedule, swap, and localize without rebuilding physical media.
Software makes it accountable
Route data, uptime checks, and campaign dashboards turn mobile visibility into something teams can manage and report.
Mission and method
Make outdoor media easier to launch, easier to control, and easier to prove.
Visible by design
Campaigns are placed on street-level screens that meet people in the flow of daily movement.
Route-led planning
Coverage decisions are shaped around zones, corridors, and peak windows, not generic reach claims.
Measurable delivery
Dashboard reporting tracks activity, impressions, route coverage, and campaign status while work is live.
Operational trust
Screen uptime, approvals, and fleet checks help teams know what is running and where.
Platform shape
A media network backed by practical software.
The product is designed around the actual work: launching creative, coordinating vehicles, tracking movement, and reporting performance clearly.
Campaign command center
Agencies can review active campaigns, approve creative, check spend pacing, and keep client work organized from one interface.
Fleet coverage view
Route and zone views help teams understand where campaigns are active, which vehicles are online, and where visibility is concentrated.
Creative and launch workflow
Campaign setup keeps assets, timing, approvals, and delivery status connected so teams can move faster without losing control.
Leadership
The people building Spotlyte.
Our leadership team brings together strategy, operations, and a shared commitment to transforming outdoor advertising through technology.
Olusegun Daniel Ogungbemi is the Managing Director of Spotlyte Worldwide Limited, a forward-thinking Digital Out-of-Home (DOOH) advertising startup focused on transforming brand visibility through innovative digital media solutions.
As a visionary leader, Olusegun drives the company's strategic direction, business growth, and market expansion, with a strong commitment to innovation, technology, and impactful advertising experiences. Under his leadership, Spotlyte is building a modern advertising ecosystem that connects brands with audiences through dynamic, data-driven, and high-visibility digital campaigns.
With a passion for entrepreneurship and scalable business development, he continues to position Spotlyte as an emerging force within the evolving digital advertising industry. His leadership combines operational excellence, creative thinking, and a deep understanding of modern media engagement.
At Spotlyte, Olusegun's mission is centered on redefining outdoor advertising through technology, strategic partnerships, and solutions that deliver measurable value for businesses and brands.
Core Focus
- Digital Out-of-Home (DOOH) Advertising
- Business Strategy & Expansion
- Brand Visibility Solutions
- Media & Advertising Innovation
- Corporate Leadership
- Strategic Partnerships
- Startup Growth & Development
Babatunde Adebiyi Ade-Ayeni serves as the Chief Operating Officer of Spotlyte Worldwide Limited, a forward-thinking Digital Out-of-Home (DOOH) advertising company focused on transforming modern brand visibility through technology-driven outdoor media solutions.
As COO, Babatunde leads the company's operational strategy, business coordination, and execution framework, ensuring seamless delivery across Spotlyte's advertising ecosystem. His leadership is centered on innovation, scalability, strategic growth, and building efficient systems that support the company's long-term vision in the evolving digital advertising landscape.
With a strong passion for business development and operational excellence, he plays a key role in driving partnerships, optimizing internal processes, and positioning Spotlyte as a modern force within the DOOH advertising industry.
Babatunde is committed to helping brands connect with audiences through impactful digital media experiences that combine creativity, technology, and measurable visibility.
Core Focus
- Operations & Execution
- Startup Growth Strategy
- Business Development
- Compliance & Administration
- Process Optimization
- Strategic Partnerships
Who we serve
One platform connecting campaign teams and driver partners.
Spotlyte works because it treats the advertising network as an operation: every screen, route, creative asset, and report has a clear place in the workflow.
Brand and agency teams
Plan campaigns, upload creative, review activity, and keep stakeholders aligned.
Driver partners
Turn daily routes into earning opportunities through approved screen installations.
Operations
Coordinate screens, vehicles, approvals, uptime, and route coverage across the network.
Support
Help advertisers and drivers keep campaigns running cleanly from launch to report.
Put your next campaign in motion.
Start with coverage planning, driver partnerships, or a simple product walkthrough. Spotlyte keeps the work connected from first route to final report.
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